Privacy Policy

Last Updated: August 26, 2023

Welcome to the Privacy Policy of ETIC Ltd (“we”, “our”, or “us”). We value your privacy and are committed to safeguarding your personal information. This Privacy Policy is designed to help you understand how we collect, use, disclose, and safeguard your data when you interact with our website and use our services.

Please take a moment to read this Privacy Policy carefully. By accessing our website and using our services, you acknowledge that you have read and understood the practices described in this policy.

1. Information We Collect

At ETIC Ltd, we are committed to maintaining the privacy and security of your personal information. When you interact with our website and use our services, we collect various types of information to provide you with a seamless and personalized experience. The information we collect falls into several categories:

Personal Information

When you engage with us, we may gather personal information that you willingly provide. This information enables us to identify and communicate with you effectively. The personal information we collect may include, but is not limited to:

  • Contact Information: Your name, email address, postal address, phone number, and other relevant contact details. This information is essential for communication purposes and to fulfill your requests.
  • Reservation Details: When you make a reservation, we may collect information about your stay preferences, special requests, and any additional information you provide that is relevant to your reservation.

Usage Data

We automatically collect certain information about your interactions with our website and services. This data helps us enhance your experience, optimize our offerings, and improve our website’s functionality. The usage data we collect encompasses:

  • IP Address: Your IP address is a unique numerical identifier assigned to your device when you connect to the internet. We use this information for various purposes, including diagnosing technical issues and analyzing geographical trends of our website visitors.
  • Browser and Device Information: We collect data about the browser you use, your device type, operating system, screen resolution, and other technical details. This information assists us in ensuring compatibility and tailoring our content for various devices.
  • Pages Visited: We track the pages you visit on our website to understand your interests and preferences. This enables us to offer relevant content and improve navigation.
  • Referring URLs: We may also collect information about the websites that referred you to our site. This helps us understand how users discover our services and adapt our marketing strategies accordingly.

Cookies and Tracking Technologies

We employ cookies, beacons, tags, and similar technologies to gather information about your online behavior and interactions with our website. These technologies serve several functions:

  • Session Cookies: These temporary cookies are stored on your device during your visit and are automatically deleted when you close your browser. They facilitate smooth navigation and help you access various features.
  • Persistent Cookies: These cookies remain on your device for a longer period and remember your preferences and actions. They enable us to recognize you when you return to our site, providing a more personalized experience.
  • Third-Party Cookies: We may allow third parties, such as analytics and advertising partners, to place cookies on your device. These cookies assist in analyzing site traffic and delivering targeted advertisements.
  • Opt-Out Options: Most web browsers offer options to manage and delete cookies. You can adjust your browser settings to block or limit the use of cookies, but please note that this might affect the functionality and user experience of our website.

Our commitment to your privacy means that we only collect and process the information necessary to provide you with the best possible service. Rest assured that we handle your data with care and implement appropriate security measures to protect it.

Please review our comprehensive Privacy Policy for more details on how we use, disclose, and safeguard the information we collect.

2. How We Use Your Information

At ETIC Ltd, we value your trust and are committed to using your personal information responsibly and transparently. We utilize the information we collect for various purposes, all aimed at enhancing your experience and providing you with exceptional services. The ways we use your information include:

Providing and Managing Services

We use the personal and reservation information you provide to fulfill your requests, process reservations, and ensure a seamless stay at our establishments. This includes sending reservation confirmations, pre-arrival communications, and post-stay follow-ups. We may also use your information to provide additional services you request during your stay.

Personalization and Customer Support

Understanding your preferences helps us tailor our services to your needs. We may use your information to recommend relevant offers, promotions, and experiences that align with your interests. Our customer support team may also use your information to assist you with inquiries, resolve issues, and provide you with the best possible support.


We use your contact information to communicate with you effectively. This includes sending important updates about your reservations, responding to your inquiries, and providing information about our services. We may also reach out to gather feedback to improve our offerings and conduct surveys to understand your preferences better.

Analytics and Improvements

Your usage data is crucial for us to analyze how you interact with our website and services. This information helps us identify trends, track the effectiveness of our marketing efforts, and optimize the user experience. We may also conduct data analysis to enhance our services and identify areas for improvement.

Legal Obligations

In some cases, we are legally obligated to collect and process your information. This might include complying with local regulations, responding to legal requests, or preventing fraudulent activities. We use your information to fulfill these obligations and ensure the safety and security of our guests and our business.

Marketing and Promotions

With your consent, we may use your information to send you marketing communications, such as newsletters, special offers, and promotions. These communications are designed to keep you informed about our latest offerings and provide you with opportunities to explore our services further. You can opt out of these communications at any time by using the provided opt-out mechanisms.

Aggregated and Anonymized Data

We may aggregate and anonymize your information to create statistical and analytical insights. This data is used for research, business analysis, and planning purposes. Aggregated data does not identify you personally and is used to understand broader trends and patterns.

Rest assured that we never sell your personal information to third parties for their marketing purposes without your explicit consent.

By using our services and interacting with our website, you consent to the collection, processing, and use of your information as outlined in this Privacy Policy. It’s important to review the policy regularly, as we may update it to reflect changes in our practices or legal requirements.

If you have any questions or concerns about how we use your information, please don’t hesitate to contact us at or through the contact details provided in the “Contact Us” section of this policy.

3. Sharing and Disclosure

At ETIC Ltd, we understand the importance of safeguarding your personal information and maintaining your privacy. We are committed to ensuring that your data is treated securely and responsibly. We only share your information under specific circumstances and with the utmost care. We do not sell, rent, or trade your personal information to third parties for marketing purposes.

Service Providers and Business Partners

We may engage third-party service providers and business partners to assist us in delivering our services effectively and efficiently. These partners have limited access to your personal information and are contractually obligated to use it solely for the purpose of providing the requested services. Examples of such partners include:

  • Payment Processors: To process payments for reservations and other services.
  • IT Service Providers: To manage and maintain our IT infrastructure and systems.
  • Marketing Partners: To help us create, manage, and analyze marketing campaigns.

Legal Requirements and Safety

We may disclose your personal information if required to do so by law or if we believe that such action is necessary to:

  • Comply with legal obligations or respond to valid legal processes, including from law enforcement or other government agencies.
  • Protect our rights, privacy, safety, or property, as well as yours or others.
  • Prevent, investigate, or take action regarding any illegal activities, fraud, violations of our policies, or threats to our security or that of others.

Corporate Transactions

In the event of a merger, acquisition, sale of assets, or other business transition, your personal information may be transferred as part of the transaction. We will notify you via prominent notice on our website and/or by sending you an email about any change in ownership or use of your personal information. We will also ensure that the receiving entity follows practices consistent with this Privacy Policy.

Consent and Sharing Preferences

We will only share your personal information outside of the aforementioned circumstances if we have your explicit consent to do so. This consent will be obtained through clear and transparent mechanisms, and you have the right to withdraw it at any time. You can manage your sharing preferences by contacting us at

Aggregated and De-Identified Information

We may share aggregated and de-identified information with third parties for various purposes, including research, analytics, and industry analysis. This information does not contain any personally identifiable information and cannot be used to identify you.

International Data Transfers

As part of our business operations, your personal information may be transferred to, stored, and processed in countries outside of your own. These countries may have data protection laws that are different from those in your jurisdiction. However, rest assured that we take appropriate steps to ensure that your information remains secure and confidential, in accordance with this Privacy Policy and applicable laws.

At ETIC Ltd, we are committed to protecting your information and maintaining your trust. If you have any questions or concerns about our sharing and disclosure practices, please feel free to contact us at

4. Your Choices and Rights

At ETIC Ltd, we believe in empowering you to make informed decisions about your personal information. We provide you with various choices and rights regarding the collection, use, and disclosure of your data. We are committed to ensuring that you can exercise these rights easily and effectively.

Access and Correction of Your Information

You have the right to access the personal information we hold about you. If any of this information is inaccurate, you can request corrections to ensure its accuracy. To request access to or correction of your information, please contact us at We will respond to your request within a reasonable timeframe.

Data Portability

If you wish to obtain a copy of your personal information that we have collected, you can request it by contacting us at the provided email address. We will provide this information in a structured, commonly used, and machine-readable format to facilitate its portability.

Withdraw Consent

If you have previously provided your consent for us to collect, use, and/or disclose your personal information, you have the right to withdraw that consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted before your withdrawal. You can manage your consent preferences by contacting us at

Object to Processing

You have the right to object to certain types of processing of your personal information, such as direct marketing. If you no longer wish to receive marketing communications from us, you can opt-out by following the instructions provided in the communication or by contacting us at

Restriction of Processing

Under certain circumstances, you have the right to request the restriction of processing of your personal information. This means we will limit the ways in which we use your data while your request is being reviewed.

Deletion of Your Information

You can request the deletion of your personal information in certain situations, such as when the data is no longer necessary for the purposes for which it was collected, or when you have withdrawn your consent. However, please note that we may have legal obligations or legitimate interests that prevent us from immediately deleting certain information.


If you believe that your privacy rights have been violated or you disagree with a decision we made regarding your personal information, we encourage you to contact us at We will do our best to address your concerns. You also have the right to lodge a complaint with the relevant data protection authority.

Opt-Out of Marketing Communications

You can choose to opt-out of receiving marketing communications from us at any time. You can do this by clicking the “unsubscribe” link in the emails we send you or by contacting us at Please note that even if you opt-out of marketing communications, we may still send you non-promotional messages, such as transactional emails related to your reservations.

Children’s Privacy

Our services are not directed at children under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at, and we will take steps to remove such information from our records.

Updating Your Preferences

To update your communication preferences or to exercise any of the rights mentioned above, please contact us at We will respond to your requests in accordance with applicable data protection laws.

We are committed to respecting your choices and rights when it comes to your personal information. If you have any questions or need assistance, please don’t hesitate to reach out to us at

5. Data Security

At ETIC Ltd, we understand the paramount importance of safeguarding your personal information. We have implemented a comprehensive range of technical, organizational, and administrative measures to ensure the security, confidentiality, and integrity of the data you entrust to us.

State-of-the-Art Security Measures

We employ industry-standard security practices to protect your data from unauthorized access, alteration, disclosure, or destruction. Our information security measures include:


We use advanced encryption techniques, such as Transport Layer Security (TLS), to encrypt data transmitted between your device and our servers. This safeguards your information from interception during transit.

Access Controls:

Access to your personal information is restricted to authorized personnel who have a legitimate need to access it. We enforce strict access controls and regularly review and update these permissions.

Firewalls and Intrusion Detection:

Our systems are fortified with firewalls and intrusion detection systems to prevent unauthorized access and detect any malicious activities in real-time.

Regular Security Audits:

We conduct routine security assessments and audits to identify vulnerabilities and ensure that our security measures remain effective and up-to-date.

Employee Training and Awareness

We consider our employees to be integral to maintaining data security. All our employees undergo thorough training on data protection and security practices. This includes educating them about the importance of data confidentiality, secure data handling procedures, and the latest security threats and best practices.

Secure Data Storage

Your personal information is stored on secure servers, both on our premises and in secure cloud environments provided by trusted third-party partners. These data centers adhere to stringent security standards to ensure your information’s safety.

Incident Response and Monitoring

Despite our best efforts, no system is entirely immune to potential security breaches. In the event of a data breach, we have established an incident response protocol to promptly identify and mitigate the impact of such incidents. We will notify you and the relevant authorities as required by applicable laws if a breach occurs that poses a risk to your rights and freedoms.

User Responsibility

While we take extensive measures to protect your data, your cooperation also plays a crucial role in maintaining data security. We advise you to:

  • Use Strong Passwords: Create strong and unique passwords for your accounts with us, and avoid using the same password across multiple platforms.
  • Keep Credentials Confidential: Do not share your account credentials with others. Our employees will never ask you for your password.
  • Use Secure Networks: Access our services over secure and trusted networks. Avoid using public Wi-Fi for sensitive activities.
  • Keep Software Updated: Ensure that your operating system, browsers, and security software are up-to-date with the latest patches and updates.

Continuous Improvement

We are committed to continuously improving our data security practices and staying abreast of the latest developments in the field. As technology evolves and security threats change, we will adapt our security measures to ensure that your personal information remains well-protected.

If you have any concerns about the security of your data or would like more information about our security practices, please don’t hesitate to contact us at

6. Links to Third-Party Websites

Our website and services may contain links to third-party websites or services that are not owned or controlled by ETIC Ltd. This Privacy Policy applies solely to information collected by our website and services. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services.

Purpose of Third-Party Links

The links provided on our website may be for informational purposes, references, or to enhance your experience. They may include links to our partners, affiliates, advertisers, sponsors, and other third parties.

Your Interaction with Third Parties

Clicking on a third-party link will direct you to that third party’s website. We strongly advise you to review the Privacy Policy of every website you visit. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services.

Third-Party Cookies and Tracking

Third-party websites or services may use cookies and similar tracking technologies to collect data about you when you interact with their links or content. These third parties may have their own privacy policies and data collection practices, which are beyond our control.

We Do Not Endorse

ETIC Ltd does not endorse or make any representations about third-party websites. The inclusion of a link to a third-party website does not imply any endorsement of the website or the products and services offered on that website. We are not responsible for any loss or damage that may arise from your use of third-party websites.

Navigating Third-Party Websites

We encourage you to be cautious and to read the privacy statements of any third-party website you visit. Their privacy practices may differ from ours. Your interactions with these third-party websites are governed by their own terms and policies.

Your Choices

You have the choice to navigate to third-party websites through the links provided on our website. Your decision to access these links is voluntary, and you assume all risks associated with such interactions.

Contacting Us

If you have any questions, concerns, or feedback regarding our use of third-party links or their content, please contact us at We value your feedback and will endeavor to address any concerns you may have.

7. Changes to this Privacy Policy

At ETIC Ltd, we are committed to maintaining transparency and keeping you informed about how your personal information is used. As technology and data practices evolve, we may need to update or revise our Privacy Policy. We reserve the right to modify this Privacy Policy at any time, and such changes will be effective immediately upon posting the updated policy on our website.

Notification of Changes

We will notify you of any material changes to this Privacy Policy by prominently posting a notice on our website or sending you an email to the email address you provided to us. It’s important that you review the changes and make sure you’re comfortable with them. If you disagree with any changes to this Privacy Policy, you must discontinue using our website and services.

Continued Use

If you continue to use our website and services after the posting of an updated Privacy Policy, it signifies your acceptance of the changes. Your continued use of our website and services will be subject to the updated Privacy Policy.

Stay Updated

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. The “Effective Date” at the top of this page indicates when this Privacy Policy was last revised. It’s advisable to check for any updates or changes, especially before providing any new personal information.

Contacting Us

If you have any questions, concerns, or suggestions regarding our Privacy Policy or the practices of ETIC Ltd, please contact us at We value your feedback and are here to address any inquiries you may have.

Archive of Previous Versions

As part of our commitment to transparency, we maintain an archive of our previous Privacy Policies. If you would like to access an older version, please contact us at However, please note that the most recent version of the Privacy Policy will always take precedence over any prior versions.

Governing Law

This Privacy Policy and any disputes arising under it are governed by the laws of the jurisdiction in which ETIC Ltd is registered. You agree to submit any dispute arising out of your use of this website to the exclusive jurisdiction of the courts within that jurisdiction.

8. Contact Us

At ETIC Ltd, we are dedicated to addressing any questions, concerns, or feedback you might have about our Privacy Policy or your personal information. We believe in open communication and transparency. If you need to get in touch with us, there are several ways to do so:

Contact Information

Customer Support

Our customer support team is available to assist you with any privacy-related inquiries or concerns you may have. Whether you have questions about the information we hold about you, want to exercise your rights, or need assistance navigating our Privacy Policy, feel free to reach out to us via email.

Data Protection Officer

We have a designated Data Protection Officer who is responsible for overseeing our privacy practices and ensuring that your personal information is handled in accordance with applicable data protection laws. If you have any concerns about how your information is being used or if you want to exercise your rights under the law, you can contact our Data Protection Officer directly at

Feedback and Questions

We value your feedback. If you have any questions, suggestions, or concerns about our Privacy Policy or our data practices, please don’t hesitate to contact us. We are continuously striving to improve our services and provide you with the best possible experience.

Staying Updated

As part of our commitment to keeping you informed, we encourage you to regularly check our Privacy Policy for any updates. Our aim is to ensure that you are always aware of how your information is being used and how to exercise your rights.

Your Privacy Matters

Your privacy matters to us, and we are here to help. If you have any inquiries or need assistance regarding your personal information or our Privacy Policy, please contact us at Your trust is important to us, and we are dedicated to addressing any concerns you may have.

Visiting Our Office

If you prefer face-to-face communication or want to send us physical correspondence, you are welcome to visit our office at 33 Nottingham Place, London. Our staff will be glad to assist you during our business hours.

Resolving Disputes

If you have concerns or complaints about our privacy practices or how we’ve handled your personal information, please contact us first. We will do our best to address your concerns. If you believe that we have not adequately addressed your complaint, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.

At ETIC Ltd, we are committed to maintaining a strong and open relationship with our users. Your privacy matters, and we are here to ensure that your questions and concerns are promptly addressed.